GLOSSARY OF MARKETING DEFINITIONS
Sponsored by IFLA Section on Management and Marketing
Updated and Corrected Version January 2001.
NTC Publishing Group: Lincolnwood, IL, USA, 1995.
Definitions from other sources are referenced.
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College of Communication & Information
School of Library & Information Studies
The Florida State University
Louis Shores Building (MC2100)
142 Collegiate Loop
PO Box 3062100
Tallahassee, FL 32306-2100
Phone: (850) 645-7145
Fax: (850) 644-9763