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Library Facility Siting and Location
Library Planning
Marketing
Marketing Research
Poverty Issues - Public Libraries
Public Library Geographic DataBase
Performance Measures
Retail Layout

GeoLib Publications

Library users

Library Facility Siting and Location

Koontz, C. M., Jue, D.K., Bishop, Bradley W. 2009. Public library facility closure: An investigation of reasons for closure and effects on geographic market areas. Library & Information Science Research, v. 31.

Koontz, C. M., 2009. Studying Library Closure. Marketing Library Services, v. 23, (January/February.)

Koontz, C. M.. 2007. A History of Location of U.S. Public Libraries Within Community Place and Space: Evolving Implications for the Library's Mission of Equitable Service. Public Library Quarterly , v. 26, no. 1/2, pp. 75-100.

Koontz, C. M., and Jue, D. K. 2006. Public Library Facility Closure: How Research Can Better Facilitate Proactive Management Public Library Quarterly , v. 25, no. 1/2, pp. 43-56.

Koontz, C. M. and Jue, D. K., 2006. GIS and Marketing www.esri.com, Virtual Campus ESRI Course, thousands of subscribers, ongoing, since 1999. This continues to be the only-marketing related course on the world’s largest GIS software producer.

Koontz, C. M., 2005. Place: the 4th P* of the Marketing Mix Strategy: Why do We Undervalue It? (*4Ps = Product, Price, Promotion & Place) Marketing Library Services, v. 19, (May/June)

Koontz, C. M., 2002. Where Do Our Real Customers Live? (And Why Should We Care?) Marketing Library Services, v. 16, (September/October): pp. 4-6.

Koontz, C. M. and Jue, D. K., 2001. The Location of Your Library Building: Why It Is Important, and How to Do it, Using GIS (Geographic Information System Software), In Bisbrouck, M.-F., Library Buildings in a Changing Environment, IFLA Publications 94, p.141-153.

Koontz, C. M., 1994. Chapter 10: Retail Location Theory: Can It Help Solve The Public Library Location Dilemma?. In Greiner, J. M. (Ed.), Research Issues in Public Librarianship, Westport, CT, Greenwood Press. p. 171-181.

Koontz, C. M., 1992. Public Library Site Evaluation and Location: Past and Present Market-Based Modelling Tools for the Future, Library & Information Science Research , v. 14, no. 4, p. 379-409.

Koontz, Christine M., 1997. Library Facility Siting and Location Handbook. Westport, CT. Greenwood Press.


Library Planning

Koontz, Christie. & Gubbin, Barbara (eds.). 2011. IFLA Public Library Service Guidelines, 2nd completely revised edition, The Hague, the Netherlands. de Gruyter Saur..

Jue, D.K. & Koontz, C.M. 1999. American Library Association Loleta Fyan Award, [ Library Market Area Determinations Through User Address Data and Use of Geographic Information Systems (GIS). ] Unpublished raw data . http://www.ala.org/ala/aboutala/offices/ors/orsawards/fyanloletad/fyanprevwinners.cfm

Koontz, C. M. 2002. Heart of the Community, It’s Public Library: Meeting Library Needs for Fresno County Residents: 2002-2020 . Appendices H and I, September 2002.

Koontz, C.M. & Jue, D.J. 2003. Osceola County Library Master Plan, p. 21. Retrieved June 8, 2009 from http://www.osceolalibrary.org/pdfs/masterplan.pdf

Marketing

Koontz, C. M., 2009. Marketing and Grant Writing: Partners for Increasing Resources in Tough Times. Marketing Library Services, v. 23, (May/June.)

Koontz, C. M., 2009. The 7th IFLA International Marketing Award. Marketing Library Services, v. 23, (September/October.)

Koontz, C. M., 2008. Promoting Your Library's History. Marketing Library Services, v. 22, (January/February.)

Koontz, C. M., 2007. The 5th IFLA International Marketing Award. Marketing Library Services, v. 21, (September/October.)

Koontz, C. M., 2007. Stakeholders . Marketing Library Services, v. 21, (May /June).

Koontz, Christie, Dinesh K. Gupta & Sheila Webber. 2006. Key Publications in Marketing: a review. IFLA Journal, v. 32 (3): pp. 224-231.

Koontz, C. M., 2006. The 4th IFLA International Marketing Award. Marketing Library Services, v. 20, (September/October.)

Koontz, C. M., 2006. Promotion: Not the Same as Marketing. Marketing Library Services, v. 20, (January/February)

Koontz, C. M., 2004. The 3rd Annual IFLA/3M International Marketing Award: Best Practices Marketing Library Services, v. 18, (September/October): pp. 4-6.

Koontz, C.M. ,2003.The 2nd Annual International Federation of Library Agencies, 3M International Marketing Award 2003, Berlin, Germany, www.infotoday.com. September 2003.

Koontz, C. M.,2002. First IFLA 3M International Marketing Award Glasgow, Scotland,www.infotoday.com. August 2002.

Koontz, C. M.,2001.The Camel Mobile: an Innovative Approach to Rural Library Service in Kenya. IFLA Pre-Conference : Education and Research for Marketing and Quality Management in Libraries, Quebec City, Canada, August 14-16, 2001.

Koontz, C. M., 1998. Chapter 18: The Complex Tapestry of a Library Life, In Mech, T. F. and McCabe, G. B. (Eds.), Leadership and Academic Libraries, Westport, CT, Greenwood Press. p. 241-248.


Marketing Research

Serving Non-English Speakers in US Public Libraries: 2007 Analysis of Library Demographics Services and Programs. http://www.ala.org/ala/aboutala/offices/olos/nonenglishspeakers/index.cfm
American Library Association Office of Research and Statistics, March 2008.

Koontz, C.M., 2006. Environmental Scanning: What it Can Do for Your Library. Marketing Library Services, vol. 20, (May/June.)

Koontz, C. M.,2003. US Census Data: Valuable Library Customer Information . Marketing Library Services, vol. 17, Medford, NJ: Information Today, Inc. (May/June 2003.)

Koontz, C. M.,2003. Understand US Census Data to Improve Your Library’s Marketing Marketing Library Services, vol. 17, Medford, NJ: Information Today, Inc. (January/February 2003.)

Koontz, C. M.,2002. Market Segmentation: Grouping Your Clients Marketing Library Services, vol. 16, Medford, NJ: Information Today, Inc. (May/June, 2002.)

Koontz, C. M. and Jue, D. K. ,2002. Use of New Technologies for Better Library Management: GIS (Geographic Information system Software) and PDAs (Personal Digital Data Collectors).The Hague, Netherlands, IFLA.

Koontz, C. M. , 2002. Final Performance Report, Marketing Research for Library and Information Professionals: A Continuing Education course. September 1998-2001, a project funded by the Institute of Museum and Library Services,May 7, 2002.

Koontz, C. M., 2001. Marketing Research is a Useful Tool for Libraries Marketing Library Services, vol. 15, Medford, NJ: Information Today, Inc. (May/June)

Koontz, C. M., 2001. Continuing Education for Library and Information Professionals: A Practical Approach. In Education and Research for Marketing and Quality Management in Libraries, Quebec, Canada, IFLA. p. 126-133.

Koontz, C. M., Jue, D. K., and Gluck, M., 2000. Public Sector Marketing Research Techniques: a One Way Continuing Education Course for Public Librarians In Chisenga, Chitambo and Onyango (Eds.), Information 2000: A Vision for the SCECSAL Region, Namibian Information Workers Association, Windhoek. p. 55-64.

Jue, Dean K., 1996. Implementing Geographic Information Systems in the Public Library Arena,Geographic Information Systems and Libraries: Patrons, Maps, and Spatial Information eds. Lynda C. Smith and Myke Gluck, Board of Trustees, University of Illinois at Urbana-Champaign.

Koontz, C.M., 1996. Using Geographic Information Systems for Estimating and Profiling Geographic Library Market Areas .Geographic Information Systems and Libraries: Patrons, Maps, and Spatial Information, eds. Lynda C. Smith and Myke Gluck, Board of Trustees, University of Illinois at Urbana-Champaign.

Koontz, C. M. and Rockwood, P. E., 1986. Marketing Strategy for Children's Services, Public Library Quarterly,v. 7, no. 3-4, p. 27-40.


Poverty Issues - Public Libraries

Koontz, C. M., Jue, D. K., and Hodge, S. K. , 2002. The Vital Role of Public Libraries in America and Subsequent Need for a Unique Methodlogy for Determining E-Rate Discounts for Public Libraries: A White Paper. Written for American Library Association Office of Technology for its appeal for unique library criteria for determining eligibility for E-Rate discount presentation to Federal Communication commission and Congress. April 5, 2002.

Jue, D. K., Koontz, C. M., Magpantay, J. A., Lance, K. C., and Seidl, A. M., 1999. Using Public Libraries to Provide Technology Access for Individuals in Poverty: A National Analysis of Library Market Areas Using a Geographic Information System. Library & Information Science Research, v. 21, no. 3, p. 299-325.


Public Library Geographic DataBase (PLGDB)

Koontz, C. M. & Jue, D.K., 2005. “Integrating Public Library Databases onto a Nationwide Digital Base Map for Enhanced Library Services and Research, Final Report." Institute of Museum and Library Services, March 31, 2005. (Available by email request)

Koontz, C. M., 2005. Serving Maps of Public Library Customer Data Over the Internet Library Hi Tech News, v. 22, pp: 23-26.

Koontz, C.M, Jue, D.K., McClure, C.R., & Bertot, J.C. , 2004. Public Library Geographic Database: What Can it Do for You and Your Library? Public Libraries, v. 43, (March/April) No. 2.

Koontz, C. M. & Jue, D.K. , 2004. Customer Data 24/7 Aids Library Planning and Decisionmaking. Florida Libraries, v.47: pp. 17-19.

Koontz, C. M. & Jue, D.K. , 2004. Unlock Your Demographics. Library Journal, v. 129, pp: 32-33.

Koontz, C.M., 2003. IT IS HERE! The US Public Library Geographic Database (PLGDB): An Online National Map of 16,000 Libraries and Treasure Trove of Public Library Customer Data. Marketing Library Services, vol. 17, Medford, NJ: Information Today, Inc. (September/October 2003.)

Koontz, C. M.,2003. Featuring the IMLS project . Library World, Abstracts in Research and Review, vol XIII, Winter 2003, p. 4.

Jue, D.K., and Koontz, C.M. , 2002. User's Manual for the National Digital Base Map of Public Library Locations, Version 1.0, presented to the National Center for Education Statistics, U.S. Department of Education, Washington, D.C., 26 pp.

Jue, D. K. and Koontz, C. M., 2002. Final Report, National Public Library Mapping Project National Center for Education Statistics (NCES) and National Commission on Library and Information Services (NCLIS), May 2002.

Koontz, C.M., 2002. Addressing the Issues of Mapping Nonconforming Legal Service Areas and the Maintenance of the National Public Library Location Database: Proposed Phase Two of the National Geomapping of Public Library Locations Project. National Center for Education Statistics (NCES) and National Commission on Library and Information Services (NCLIS), May 2002.


Performance Measures

Koontz, C. M., 2007. In-Library Use Stats Are Essential . Marketing Library Services, v. 21, (January/February): pp. 3-5.

Koontz, C. M. , Jue, D. K. and Lance, Keith C., 2005. Neighborhood-Based In-Library Use Performance Measures for Public Libraries: A Nationwide Study of Majority Minority White/Low Income Markets Using Personal Digital Data Collectors Library and Information Science Research., v. 27, pp. 28-50.

Koontz, C. M., 2004. How to Assess Your Marketing Effectiveness. Marketing Library Services, v. 18, (May/June): pp. 6-8.

Lance, K. C., Steffan, N.O., Logan, R., Rodney, M.J., Kaller, S., Koontz, C.M., and Jue, D.K. 2001. Counting on Results: New Tools for Outcome-Based Evaluation of Public Libraries. Library Research Service, Colorado State Library. www.lrs.org

Koontz, C. M.,2001.Technology--Pied Piper or Playground Bully or Creating Meaningful Measures Using Emerging Technologies. Proceedings of the 4th Northumbria International Conference on Performance Measurement in Libraries & Information Services, Pittsburgh, PA.

Koontz, C. M. and Rockwood, P. E., 2001. Developing Performance Measures Within a Marketing Frame of Reference. New Library World, v. 102, no. 4-5, p. 146-153.

Jue, D. K., Koontz, C. M., and Lance, K. C., 2001 Collecting Detailed In-Library Usage Data in the U.S. Public Libraries: the Methodology, the Results and the Impact, Proceedings of the Third Northumbria International Conference on Performance Measurement in Libraries and Information Services , Newcastle, University of Northumbria, England. p. 175-179.

Literature Review (Manuscript)
Koontz, C. M., 2000. Literature Review for "Counting on Results", An Institute of Museum and Library Services Project. (Manuscript)

Jue, D. K., 2000. Measuring In-Library Usage, Library Services to Youth of Hispanic Heritage, McFarland and Co., Inc: Jefferson, NC.

Koontz, C.M., Jue, D.K. & Lance, K.C., 1999. "Market-Based Adult Lifelong Learning Performance Measures for Public Libraries Serving Lower Income and Majority-Minority Markets." Final Performance Report. US Department of Education, Office of Educational Research and Improvement, National Institute on Postsecondary Education, Libraries and Lifelong Learning.


Retail Layout

Koontz, C. M., 2005. Retail Interior Layout for Libraries. Marketing Library Services, v. 1, (January/February): pp. 3-5.

Rockwood, P. E. and Koontz, C. M., 1986. Chapter 18: Media Center Layout: A Marketing-Based Plan, In Aaron, S. L. and Scales, P. R. (Eds.), School Library Media Annual 1986, Volume Four , Littleton, Colorado, Libraries Unlimited, Inc., p. 297-306.



GeoLib
College of Communication & Information
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E-mail: CKoontz@cci.fsu.edu